Executive Seminar: Big Data

The CIO Leadership Program, Fisher Center for Management of Technology, presents:
Big Data Analytics: Making Data Work

1 November 2012 :: Haas School of Business::
University of California, Berkeley


Event Highlights:

The seminar provided insights into how various companies across industries use big data as a core competency to achieve competitive advantage by identifying consumer trends and user patterns in the deluge of data that gets generated daily. Attendees heard about the implications of the rapid blurring of the lines between structured and unstructured information and listened to top CIOs address how their companies are leveraging big-data to understand business needs and how organizations turn “big data” and “big content” from being viewed solely as potential liability to a new potential source of business and consumer value. Speakers included Bill Ruh, VP, GE Global Software Center; Kim Stevenson, CIO of Intel; Anjul Bhambhri, VP of Big Data, IBM; Tom Davenport, Harvard; Hugh Williams, VP Experience, Search & Platforms, eBay; and Geoffrey Moore (author of Crossing the Chasm).

Click here for speaker biographies.
Click here for all presentations as a PDF binder.

Final Program
7:55-8:00 Welcoming Remarks & Program Overview

Jim Spitze & Prof. Terry Hendershott

8:00-8:45 Bill Ruh

VP, GE Global Software Center

“The Industrial Internet”

The industrial world is undergoing a seismic shift in productivity and efficiency as assets become increasingly intelligent. This shift will result in the creation of an Industrial Internet that will have the same transformative effect as the consumer internet.  Intelligence is brought about through innovative sensor technology, machine to machine connectivity, new approaches to controls and automation and most importantly analytics that give insight in real time.  This shift will require an architectural change to the way industrial systems are built and operated.  This talk will explore this concept of the Industrial Internet, emerging business opportunities and the architecture required to be able to effectively create, manage and exploit the volumes of data generated.

8:45-9:30 Kim Stevenson

CIO, Intel

“Uncovering Hidden Business Potential through Big Data & Analytics

In the new era of computing, the role of the CIO is dead. CIOs need to reinvent themselves as CI&IOs. Kim Stevenson, CIO of Intel Corporation, will explain what her vision of the CI&IO is, and how unlocking the potential of Big Data plays a critical role in amplifying an IT leader’s value to their company. She will discuss how successfully managed Big Data serves as the foundation, but asking the right questions will lead to more transformative results. Through her IT team’s leadership, Intel is successfully delivering value-added analytic solutions to core business problems.

9:30-9:45 BREAK
9:45-10:30 Anjul Bhambhri

VP of Big Data, IBM

“Smarter Decision Making – Leverage Big Data to Gain New Actionable Insights”

The explosion of data in the enterprise from existing and new sources such as sensors, smart phones, logs, and social media, has the potential to unlock insights that are valuable for businesses.  More than ever before, enterprise can leverage data to improve customer satisfaction and operational efficiency.   Anjul Bhambhri, IBM Vice President of Big Data, will provide an update on the latest Big Data innovations, including advance analytics and their synergy with data warehousing applications.  You will hear real world examples on how technology and integrated solutions can help customers to turn big data challenges into competitive advantages.

10:30-11:30 Bask Iyer

CIO, Juniper Networks



11:30-12:30 LUNCH

Jay Banfield

Executive Director, Year-Up Bay Area

“Talent 2.0”


Year Up’s mission is to close the Opportunity Divide by providing urban young adults with the skills, experience, and support that will empower them to reach their potential through professional careers and higher education. Corporate partners who host Year Up Bay Area interns and hire alumni include Salesforce.com, Facebook, Zynga, Wells Fargo, LinkedIn, eBay, Kaiser Permanente, California Pacific Medical Center, Twitter, Altera, Bank of the West, Lucile Packard Children’s Hospital, Monsoon Commerce, Responsys, Ring2, SendMe, Prosper, Chat Sports, Juma Ventures, CA Technologies, MicroMenders, Bank of America, EA, Mozilla and Yelp.



12:30-1:15 Tom Davenport

Harvard Business School (via teleconference)

“Big Data vs. Small Data Analytics”

Many companies and observers are excited about the possibility of competitive advantage from analytics on “big data,” but many don’t understand the differences between big and small data analytics. In this session, Tom Davenport will describe the key differences and similarities between these two activities, and will focus on the role of the data scientist in extracting value from big data.

1:15-2:00 Hugh Williams

VP Experience, Search & Platforms, eBay

“Big Data at eBay”

Hugh will share the scale and breadth of eBay’s data, and explain how engineers are understanding and innovating with data in building products at eBay. He will also share a few stories on the evolution of how data is used at eBay, and how it’s transformed the company.

2:00-2:15 BREAK


2:15-3:00 Geoffrey Moore

Author, Crossing the Chasm

“Big Data: Great Idea–What Are You Going to Do About It?” 

The first wave of Big Data disrupters showed us what it could be and seeded the infrastructure build-outs to serve the rest of us. This leaves at least one additional question: What are we actually going to do with it? There is no lack of possibilities, but there is a considerable lack of focus. Join Geoff Moore as he takes an “application in” view of the next wave of Big Data innovation.

3:00-3:45 Nicholas Grabowski

Managing Director of Architecture, Schwab

Stephen Sorkin

VP of Engineering, Splunk

“Leveraging log data and Splunk to produce KPIs (Key Performance Indices)

Over the past year, Schwab has successfully integrated nearly 20 applications into our Splunk Big Data implementation.  Users from all areas of the organization including: executives, marketing, developers, production support, and data center operations, use Splunk on a daily basis to perform real time analysis as well as historical analysis using ad-hoc queries and just-in-time dashboards.  We are investigating the use of Splunk for predictive analysis of events relating to: customer traffic, client behavior, and rep activity.

3:45-4:30 David Henke

SVP, LinkedIn

“Making Big Data Work for LinkedIn Members and Partners”

We will explore the scale, quality, and operabilitychallenges of integrating online, near line, and off line data systems. This unified Big Data ecosystem provides high quality value and experience for LinkedIn’s members and deep analytics, insights, and solutions for our partners.

4:30-5:30 Oliver Halter

Technology Consulting Principal at pwc



5:30-5:45 Closing remarks, Jim Spitze, Executive Director,

Fisher CIO Leadership Program, Haas School of Business

5:45-7:00 Wine & Hors d’oeuvres Reception

Sponsored by:




Speaker Biographies
Jay Banfield Jay Banfield – Jay Banfield is the Founding Executive Director of Year Up Bay Area. Year Up’s mission is to close the Opportunity Divide by providing urban young adults with the skills, experience, and support that will empower them to reach their potential through professional careers and higher education.

Jay was appointed the Assistant Treasurer for the City and County of San Francisco in 1999 where he spearheaded a national award-winning e-government initiative. He was awarded the city’s Public Managerial Leadership Award in 2001 and later was appointed an Assistant General Manager of the San Francisco Public Utilities Commission.

Anjul Bhambhri Anjul Bhambhri is the Vice President of Big Data at the IBM Silicon Valley Laboratory. She was previously the Director of IBM Optim application and data life cycle management tools. She is a seasoned professional with over twenty-three years in the database industry. Over this time, Anjul has held various engineering and management positions at IBM, Informix and Sybase. Prior to her assignment in tools, Anjul spearheaded the development of XML capabilities in IBM’s DB2 database server. She is a recipient of the YWCA of Silicon Valley’s “Tribute to Women in Technology” award for 2009. Anjul holds a degree in Electrical Engineering.
Tom Davenport
Tom Davenport
is a Visiting Professor at Harvard Business School. He also serves as the President’s Distinguished Professor of Information Technology and Management at Babson College, the co-founder of the International Institute for Analytics, and a Senior Advisor to Deloitte Analytics. He has published widely on the topics of business analytics, process management, information and knowledge management, and enterprise systems. He wrote or edited fifteen books, and has written over 100 articles for such publications as Harvard Business Review, Sloan Management Review, the Financial Times, and many other publications.
Nicholas Grabowski Nicholas Grabowski is the Managing Director of AST Architecture at Schwab.  He and his team are responsible for the Architecture of over 60 applications developed to support Schwab’s Advisor Services business.  Nick has pioneered multiple Big Data projects at Schwab including Splunk integration.  Before joining Schwab, Nick worked as VP of Engineering at Yola.com (web site building) and Director of Engineering at Ebates.com (retail).
Oliver Halter Oliver Halter is a Technology Consulting Principal in PwC’s Advisory Practice. He leads PwC’s US Big Data practice and specializes in Enterprise Information Strategy and Architecture. Oliver has helped many clients realize tangible business value from information.


David Henke David Henke joined LinkedIn in November 2009 as VP Engineering/Operations and was responsible for all Technology for 2+ years. David is currently Senior Vice President of Operations, responsible for Production Operations, IT, Data Systems, and Security.

Prior to his current role, David was Senior Vice President of Engineering at Yahoo! for four years, responsible for Engineering/Operations for the Yahoo! Search Marketing organization and the Production Operations infrastructure for the entire company. Previously, David ran Engineering and Operations for AltaVista and held development and management roles at Silicon Graphics. David also founded two software companies, CAE Systems and TeamOne Systems, both of which were acquired. He holds a BA in Mathematics from the University of California, Santa Barbara.

Bask Iyer Bask Iyer is Bask Iyer is Senior Vice-President and Chief Information Officer (CIO) of Juniper Networks responsible for the company’s global information technology (IT) strategies, data management, technology infrastructure, data center operations and telecommunication networks. He previously served as company-wide CIO at Honeywell and a member of the leadership team driving its IT vision, strategy and operating plan.

Before joining Juniper, Mr. Iyer spent 11 years at Honeywell. He served most recently as company-wide CIO and a member of the executive leadership team, driving the IT vision, strategy and operating plan. He also led the transformation program for all global functions, including IT, finance, HR, real estate and procurement. His other roles included CIO for Honeywell Transportation Systems and General Manager for Asia Pacific. Previous to Honeywell, Mr. Iyer was at GlaxoSmithKline Beecham where he was CIO for Consumer Healthcare R&D and the corporation’s eCommerce leader. Mr. Iyer earned a master’s degree in computer science from Florida Institute of Technology, and a bachelor’s degree in mechanical engineering from Annamalai University in India.

Geoff Moore Geoffrey Moore is an author, speaker and advisor as well as a venture partner at Mohr Davidow Ventures (MDV). Recognized as a leading business advisor, Geoffrey divides his time between consulting on strategy and transformation challenges with senior executives and on developing mental models to support his advisory practice. With this intent in mind he has written his newest book published by HarperCollins in September of 2011: Escape Velocity: Free Your Company’s Future from the Pull of the Past.

Geoffrey has made the understanding and effective exploitation of disruptive technologies the core of his life’s work. His books, Crossing the Chasm, Inside the Tornado, The Gorilla Game, Living on the Fault Line and Dealing with Darwin are best sellers and required reading at leading business schools. Highly regarded as a dynamic public speaker, he integrates a speaking practice with his advisory work. He holds a bachelor’s degree in literature from Stanford University and a doctorate in literature from the University of Washington.

William Ruh Mr. William Ruh is vice president of GE’s software and analytics center. Mr. Ruh is responsible for setting and leading the software services and solutions portfolio strategy, development and operations across all of GE. His team develops software to power the Industrial Internet, a living network of intelligent machines and systems designed to advance industry and improve lives. These systems and solutions put data to work for GE’s customers, giving businesses intelligent insight to make more sustainable and safe products.

Previously, he was vice president at Cisco where he held global responsibility for developing advanced services and solutions. Before that, Mr. Ruh served as executive vice president and chief technology officer of Concept Five Technologies, Inc. Prior to that, he served as the chief technology officer and senior vice president of Software AG, Inc. where he was responsible for the growth and expansion of the solutions and consulting services team to provide customers with customized and industry-specific solutions. He is an accomplished author and a frequent speaker on such topics as emerging business models, cloud computing, analytics, mobile computing, agile development, large scale distributed systems and m2m communications. Mr. Ruh earned a B.S. and M.S. in Computer Science from California State University, Fullerton.

Stephen Sorkin Stephen Sorkin is Vice President of Engineering at Splunk and responsible for the Splunk Enterprise and Free products. His team’s product gathers, processes, indexes, searches over, reports on and visualizes massive streams of machine-generated data. Before Splunk, Stephen was a research scientist at HP Labs in Palo Alto. Stephen has a BS in Computer Science from Stanford and a MS in Computer Science from UC Berkeley. He is the author of several peer-reviewed papers and patents.
Kim Stevenson Kimberly Stevenson is vice president and Chief Information Officer (CIO) of Intel Corporation. She is responsible for the corporate-wide use of Information Technology (IT). Intel’s IT organization delivers leading technology solutions and services that enable Intel’s business strategies for growth and efficiency. The IT organization is comprised of over 6,000 IT professionals worldwide.

Previously, Stevenson was vice president and general manager of Intel’s Global IT Operations and Services. In this role she led both the strategic and tactical support of Intel’s world-wide infrastructure components, including Data Centers, Network and Telecommunications, Enterprise Application Support, Client computing and a 24×7 internal Service Desk. Stevenson obtained a bachelor’s degree from Northeastern University and a master’s degree in business administration from Cornell University.

Hugh Williams Hugh Williams is the Vice President of Experience, Search, and Platforms at eBay, where his responsibilities include eBay’s search engine, most of eBay¹s global user experiences, and eBay’s platforms. He previously managed a large R&D team at Microsoft’s Bing, where he was best-known for inventing and building their image search engine.

Prior to that, he was a tenured professor in Australia. He has published over 100 works, mostly in the field of Information Retrieval, and including two best-selling books for O¹Reilly Media Inc. He holds 8 US patents and has a PhD from RMIT University in Australia.