Applied Innovation and Design Kicks Off at Berkeley

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Sara BeckmanAt the inaugural conference of the Berkeley Roundtable on Applied Innovation and Design, founded by Sara Beckman (pictured) and Dave Rochlin, EWMBA students applied skills learned in the core Problem Finding, Problem Solving course to develop solutions for PayPal and other companies. “I was impressed by all of the student teams’ ability to apply design thinking” said Hisham Ibrahim, director of product innovation at PayPal. “They brought customer empathy to the problem, re-framed it, and rapidly iterated potential solutions.” Read more.